Valentino, an Italian brand known for its couture and ready-to-wear luxury goods has earned its reputation as being a high profile brand for the elite and represents a luxurious lifestyle. Valentino wants to enter the fine jewelry market in order to increase its revenues and take advantage of the opportunity as to how customers are moving towards branded fine jewelry. The entire campaign targets men and women both who would be willing to buy these exclusive fine jewelry pieces. It represents the Valentino lifestyle.