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Shangri-La

Skills

Industry

Research and Marketing Strategy

Hospitality

Deliverables

Brand Strategy, Geographic Expansion Plan, Brand Pillars

Shangri-La Hotels and Resorts have had a celebrated heritage to uphold for all the people it lets into its world. This utopian culture became renowned in the Asia Pacific and over time resonated with people in the middle-east, Europe, and parts of North America. Their unique revelation, belief systems, and a distinctive lexicon emulate in their impeccable service - treating every stranger as one of their own. With courtesy, sincerity, and selflessness - they imbibe their culture to everyone that meets it. We believe that the western hemisphere will benefit from this deep-rooted and magnificent world of hospitality.

With this project, we hope to envisage luxury services for Shangri-La Hotels and Resorts in the next decade. As the brand continues to grow, we plan to build brand new hotels and resorts in New York in 2023, Los Angeles in 2026, and Orlando in 2029. Our efforts will go into understanding Shangri-La’s goal towards building its brand equity, reinforcing brand loyalty, and glorifying brand associations.

Process Book

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© 2015 by Tithi Goel

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