Fenty Beauty has influenced our perception of beauty from a global standpoint. Introducing inclusive beauty products with a wide range in color was extremely innovative to the beauty sector. Driven by influential music, beauty and fashion icon Rihanna, Fenty Beauty continues to be a global phenomenon. The vision behind Fenty Beauty is “Beauty For All”, which aligns with their rapid expansion since opening. In order to follow their mission and goal, the next step made sense to expand into New Delhi, India since Fenty Beauty is already accessible in some parts of the South Asia region. This new location will allow the brand to reach a broader audience, connect with individuals by filling a gap in the market, and grow their physical retail presence